Generic Competitors

Competidores genéricos
Se refiere a la competencia que existe entre los diferentes productos genéricos, como por ejemplo el agua, zumos, refrescos,...

Marketing dictionary. 2013.

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  • generic strategy — Gen Mgt a strategy for marketing products or services. Generic strategy is a term introduced by Michael Porter. He suggested there are three generic strategies for marketing products or services: cost leadership, differentiation, and focus. The… …   The ultimate business dictionary

  • Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… …   Wikipedia

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  • three generic strategies — Fin strategies of differentiation, focus, and overall cost leadership outlined by Porter as offering possible means of outperforming competitors within an industry, and of coping with the five competitive forces …   The ultimate business dictionary

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Pharmaceuticals in India — The first Indian pharmaceutical company, Bengal Chemicals and Pharmaceutical Works, which still exists today as one of 5 government owned drug manufacturers, appeared in Calcutta in 1930. For the next 60 years, most of the drugs in India were… …   Wikipedia

  • Marlboro Friday — refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share. As a result, Philip Morris s stock fell 26%, and …   Wikipedia

  • Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …   Universalium

  • Dial-A-Mattress Franchise Corp. v. Anthony Page — Dial A Mattress Franchise v. Anthony Page United States Court of Appeals, Second Circuit Argued June 2, 1989 Decided July 27, 1989 Full case name Dial A Mattress Franchise Corporation v …   Wikipedia

  • Hospira — Hospira, Inc. Type Public (NYSE: HSP) Founded Lake Forest, Illinois (May 3, 2004) …   Wikipedia

  • Professional wrestling match types — A bloodied Kane inside a current style WWE cage. Many types of matches, sometimes called concept or gimmick matches in the jargon of the business, can be found in the form of performing art that is professional wrestling. Some of them are very… …   Wikipedia

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